Data Literacy

→ A workshop for people who want to start working with data

🏆 Outcome: Launched product

• Client/Team: ODD Studio


• Timeline: 9 months


• Role: Project Lead | Content Strategy + Marketing + Workshop Design


• Tools: Miro, Figma, Notion, Slack

📐 Design process

🚩 Challenge

Originally conceived as a toolbox for physical data visualizations, di.lo evolved into a data literacy workshop aimed at helping professionals and students turn data into informed decisions.

I was tasked with transforming the concept into a viable product for an international audience—a challenge that required balancing accessibility, scalability, and relevance.

• 💡Concept
  A toolbox to share ideas through data visualization
• 🎯Goal
  Transform the original concept into a viable product
• ⚠️ Considerations
  Product definition, international audience, small team with limited resources
• ✅ Solution
  A workshop to teach people how to start using data

Early exploratory interviews with data professionals revealed a strong interest in data literacy, but also highlighted barriers to distribution, especially without direct ties to the education sector.

Physical workshop in Porto Alegre

 🧪 Approach

To shape the workshop experience, I led an intensive cycle of research, user testing, and prototyping. I ran over 10 physical tests using low-cost materials—ranging from games for social connection to data tracking activities for kids—to explore how people engage with data in playful, relatable ways.

• 🔍 Research & Discovery
  
  
  • Conducted exploratory interviews with a diverse group: teacher, bank analyst, researcher, government worker, and entrepreneur
  • Built a resource catalog of 60+ references including books, articles, academic papers, reports, and videos
  • Synthesized insights from data literacy, gamification, marketing, and psychology to inform the workshop structure
  • Performed competitive analysis and identified a market gap: a need for a beginner-friendly, engaging introduction to data literacy for students and early-career professionals

Exploratory low-cost tests

These sessions prioritized qualitative research methods like observation, interviews, and participatory design. The feedback highlighted how gamification techniques enhanced engagement and encouraged participants to share personal perspectives. I used this insight to integrate opinion-based prompts into the final format.

With these insights I developed the first digital prototype, building an experience that introduced core data concepts through interactive activities. Alongside this, I expanded and refined the project’s brand identity, evolving the initial visual language created by an external designer into a cohesive, functional product.

🖌️ Decisions

The workshop began as an English-language online prototype using Miro boards to simulate physical interaction. It was later translated to Portuguese and tested in 4 digital and 1 in-person sessions to validate both formats.

To spark engagement, I created an interactive tutorial that doubled as an icebreaker and onboarding activity. Participants answered “What’s your favorite show?” by choosing a color based on the show's language, writing the title, and placing it on a graph by genre. We ended by discussing what series we could all watch together.

This warm-up helped build confidence, set expectations, and introduced the core mechanics of data visualization in a friendly, hands-on way.

To reach our target audience, I led the marketing and outreach strategy, starting with research into the best channels and formats for promoting data literacy in Brazil. Since Odd Studio is based in Brazil, we prioritized the Portuguese-speaking market for our initial tests.

I coordinated with the team to translate key assets into Portuguese and crafted a rollout plan focused on Instagram and direct outreach. We created and published short promo videos, designed informative posts explaining data literacy, and reached out to local companies to promote the workshop.

I also prepared a communication kit and marketing slide deck for potential clients, and set up an Eventbrite account to handle registrations and ensure secure, professional transactions.

🌟 Results

di.lo was developed into a fully functional workshop with a tested framework, clear branding, and all materials available in English, Spanish, and Portuguese. At the end we received 81% 5-star rating, confirming both the clarity and impact of the content.

40% of participants answered the exit survey

81% of participants rated the experience 5 stars

81% of participants would recommend it to others

I led the workshop and content design from the ground up, combining user research, low-cost prototyping, and an evolving visual identity to build a replicable format. I developed a detailed resource catalog to document tools, references, and materials, and translated all core assets into Portuguese to test with our target audience in Brazil. To support outreach, I created our marketing strategy, launched a dedicated Instagram account, produced short promo videos with the team, and built a full communication kit. We focused early efforts on reaching Portuguese-speaking communities and contacted local companies to validate interest.

• ✅ Final Deliverables
  
  
  • An online workshop with a fun, easy-to-follow framework
  • A demo version of the physical workshop
  • Brand materials in English, Spanish, and Portuguese—including presentations, interactive activities, digital collaterals, and website design
  • A resource catalog documenting all components, materials, and the full development process
  • A dedicated social media presence for data literacy in Portuguese

On a personal level, this project taught me how to balance creativity and structure in educational design. I gained valuable experience leading a project with asynchronous, international collaboration and saw firsthand how design can spark understanding and excitement. While the studio ultimately paused the project due to limited resources, I walked away with the insight that even great ideas need time, funding, and distribution strategy to grow. I’m proud of the foundation we built.

Thank you for reading!

See other projects:

🥘 Recipe cards • 📊 Obesity epidemic • 💬 LLM training