Recipe Cards

Low-cost + shelf-stable recipes to reduce food waste

🌐 Outcome: Limited batch of printed cards + App prototype

  • Client/Team: Personal

  • Timeline: 3 months

  • Role: Brand, Product + Content Designer

  • Tools: Figma, Google Suite

Deciding what to cook every day can be overwhelming, especially when trying to balance nutrition, cost, and convenience. This challenge inspired a set of recipe cards and app prototype with nutritious, affordable, and shelf-stable meals.
I created brand and visuals, conducted the research and produced all the content.

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Continue scrolling for project overview.

Context

Problem

Not knowing what to cook with the ingredients I have.

Solution

Recipe recommendations based on your pantry.

Visual identity

Cooking should be fun. I wanted a brand that encouraged users to feel the same way. I developed a vibrant color palette paired with bold typography and playful layouts to reflect that energy. Since food photography can be technically demanding, I opted for vector illustrations that could be reused across multiple recipes. The result was a cohesive and distinctive visual identity.

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Jost

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Design is crafted for clarity, built with purpose.

Pacifico

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Typography is the voice of your brand.

The logo was designed as a playful element. The "O" emulates a plate that is also a window. What's on the menu changes according to the user's food preferences.

Logo variations

recipe cards 1
recipe cards 2
recipe cards 3

Content

For the tone of voice, I chose a short and direct writing style to make the content feel clear, approachable, and easy to follow.

To add personality and consistency across the experience, I referred to every user as “Chef.” This small detail served two key purposes: it empowered users by framing them as capable and confident, and it added an inclusive, gender-neutral tone to the interface. The language supported the overall design goal of making cooking feel fun.

Prototype

It would be great if I could get a recipe recommendation based on what I had in my panty. This inspired me to create an app prototype that would suggest meals with ingredients that were about to go bad. With this I would be able to avoid food waste and reduce costs.

Interactive prototype coming soon!

Closing statement

Cooking should be fun.
All decisions were made with this idea in mind.

🌐 Outcome: Limited batch of printed cards + App prototype

The project successfully combined practical design with fun visuals, receiving positive feedback from beta testers.

  • Digital and printed brand with bold colors, engaging illustrations, and playful typography.
  • 10 Curated recipes tested for flavor and cost-efficency.
  • 10 Recipe cards featuring bold and playful illustrations.
  • App Prototype in Figma with UI elements.

Want to know more details about the process?
📒 Here is detailed case study!