Ana Sifuentes

Multidisciplinary designer with 10+ years of experience at the intersection of design, data, and communication. Specializes in turning complex ideas into intuitive, human-centered interfaces through clear copy, engaging visuals, and thoughtful structure.
Experienced in leading end-to-end design processes, collaborating across international teams and time zones, and adapting to both creative and technical challenges. Known for an impeccable work ethic, adaptability, and a hands-on approach to designing products that are as functional as they are impactful.

Experience

• Worked with PMs, developers, and researchers to run the design process end-to-end—from ideation and user research to delivery, iteration, and measurable business impact.
• Led the Conversational AI & ChatGPT integration for Freeletics AI, owning the content strategy and execution for a user-facing chatbot experience powered by LLM technology.
• Designed and launched the UX of a conversational AI training coach, improving usability and engagement; contributed to a measurable uplift in activation (~9%).
• Led design and content initiatives to increase app usage on non-active days, crafting notification strategy, onboarding flows and data visualizations.
• Streamlined localization and internal communication processes; mentored interns, organized design meetups, and was promoted to Senior after one year.

• Developed brand identity, including workshops, data visualizations, and print media; planned strategy sessions and hands-on learning activities.
• Led a team of 5 to develop data literacy workshops in 3 languages, earning 81% 5-star reviews.
• Designed interactive data visualizations and coded front-end (CSS, JavaScript) websites to communicate scientific research, reaching thousands of users.
• Created and managed an IG account to disseminate data literacy; researching and writing posts, recording videos, and optimizing content for engagement and accessibility.
• Assisted in writing and proofreading English copy, ensuring clarity, tone, and consistency across all user-facing project documentation.

• Directed 8 annual branding projects, developing style guides, websites, and promotional videos for 35K+ participants across 40+ countries,
• Redesigned and modernized iGEM websites using HTML, CSS, and JavaScript, while collaborating with a multidisciplinary team to create instructional materials that enhanced lab safety.
• Created reports and media that supported sponsorship efforts and global outreach. Managed social media account to increased brand visibility and audience engagement.
• Founded and led the Delegate Program, training 15+ students for UN forums and managing a $15K budget for 4 international policy events.
• Represented iGEM at 10+ global meetings, serving as Head of Delegation at events such Convention for Biological Diversity, advocating for synthetic biology in international policy spaces.

Education

Skills

General

• End-to-End UX/UI Design & Prototyping
• Product & Web Design
• UX Writing & Conversational Design
• AI Content Design
• Brand & Visual Systems Development
• Data Visualization & Insight Communication
• Cross-Functional Team Leadership
• Project Scoping, Planning & Delivery

Tools

• Design Figma, Adobe Creative Suite, design systems, prototyping tools
• Front-End HTML, CSS, JavaScript (visual & interaction design focus)
• AI & Data LLM training workflows, prompt engineering, data visualization frameworks
• Localization & Documentation Multilingual content systems, structured documentation, Notion, Confluence

Languages

• Native: Spanish, English
• Fluent: Portuguese
• Basic: German, French

Conferences

• Head of Delegation - Global Festival of Action for the Sustainable Development Goals (SDGs) Bonn, Germany. May, 2019
• Head of Delegation - Conference of the Parties to the Convention on Biological Diversity (CBD, COP14). Sharm El Sheikh, Egypt.November, 2018
• Speaker - Regional Workshop on Science and Technology: Developments Relevant to the Biological Weapons Convention (BWC) for Latin America and the Caribbean. Mexico City, Mexico. April, 2018
• Delegation Coordinator - Biological Weapons Convention (BWC) Geneva, Switzerland, December, 2017
• Delegation Coordinator - Conference of the Parties to the Convention on Biological Diversity (CBD, COP13). Cancun, Mexico, November, 2016

Creative & Community Projects

• Weekly Blog Writer · anasifuentes.com/blog
  Write weekly articles exploring the intersection of data, design, and everyday life—covering topics like wardrobe tracking, AI training, and food visualization.
• Judge & Volunteer · BFH European Meet-Upt (2024)
  Supported young scientists by volunteering as a judge and mentor during synthetic biology community events.
• Comms Volunteer · Grand Jamboree, Paris (2024)
  Contributed to live event communications and support for a 6,000-person international science gathering.
• Event Host · Designer–Developer Collaboration Meetup, Munich (March 2025)
  Co-hosted a community meetup with the Munich TypeScript group to improve collaboration between designers and developers.
• Illustrator & Mural Artist
  Paint large-scale murals and create illustrations as a side practice, blending visual storytelling with bold, expressive styles.