Rest days

Boosting engagement during days off in a fitness app

🌐 Outcome: Proof of concept

  • Timeline: 2 months

  • Role: Strategy, Product + Content Designer

  • Tools: Figma, Google Suite

My team and I explored how to keep users engaged on their rest days by creating a new content experience for a fitness app. I worked on the concept, copy, strategy, and UX/UI design to make off-days feel valuable. The goal was to keep users engaged and motivated even when not working out. Through some small redesign changes and precise copy edits we gave users helpful tips to fuel their recovery and increase app opens.

📒 Read detailed case study*

*This page is password protected. If you need it, send me an email to sifuentesanita@gmail.com. Thank you for your understanding.